VELOCITY

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Thursday, December 01, 2005

Selling Love Pills?

BoingBoing - The Directory of Wonderful Things had an interesting blog about how we fall in love. Check this out - Psychiatrists from Pavia University (wherever that is?) have found a correlation between early romantic love and a biochemical known as nerve growth factor (NGF). Apparently, levels of NGF in the bloodstream were significantly higher in subjects who were in the early stages of romance than individuals not in a relationship. Interestingly, "subjects in love who—after 12–24 months—maintained the same relationship but were no longer in the same mental state to which they had referred during the initial evaluation" did not have elevated NGF levels.

Which brings me to my next great multi-level marketing business idea - selling NGF! Anyone want to be a distributor?

posted by Dave Ferguson at 3:40 PM

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